Mosley vs Berto
With the Pacquiao vs Mayweather fight in serious jeopardy because both camps can’t agree on pre-fight drug testing procedures, the Mosley vs Berto fight might just receive a serious boost in marketing attention from Golden Boy Promotions.
Boxing is a business like any other, and it is a lucrative business if organized and promoted properly. The Mosley vs Berto fight has all the right ingredients to be a big revenue machine. It has an iconic fighter and one of the sport’s living legends (Shane Mosley) pitted against a young, hungry and undefeated fighter (Andre Berto) in a WBC and WBA world welterweight unification title bout. There’s not much one could ask for.
The only problem with that fight is that it’s not Pacquiao vs Mayweather. The Pacquiao vs Mayweather fight if finalized would be the biggest boxing event in history and would outgross any previous mega fight. But, that fight might not happen now.
Because of this simple reason, Golden Boy Promotions are probably going to be doing 2 things. Firstly, try their best to make the Pacquiao vs Mayweather fight happen. Secondly, make sure the Mosley vs Berto fight receives its merited attention. After all, the Shane Mosley vs Andre Berto fight, scheduled for 30 January 2010, is 2010’s first super fight and will powerfully set the tone for that year.